DEVELOPMENT STRATEGIES OF INTERNATIONAL HOTEL CHAINS

The article is devoted to the study of development strategies international hotel chains. purpose reveal peculiarities organization companies, identify advantages chain form, classify and characterize typical General logical methods analysis, synthesis, analogy, comparison generalization were used, which ensured systematization scientific, statistical, scientific journalistic information publicly available organizational economic data on functioning key place in given method classification with identification qualitative, quantitative dynamic characteristics operators. analyzes conditionality chains as a result fierce competition business environment. It was found that strength resources ensure their high long-term stability. managing finances, marketing, quality, strategy compared independent hotels are highlighted analyzed. classifies characterizes main types strategies, particular, global geographic expansion, consistent focused local expansion strategy, brand portfolio real estate development, external orientation advantage orientation, segmentation cost leadership internal branding etc. revealed diversification reflection significant segment four-star five-star well-known brands. authors state future will depend convergence growing competitiveness diverse customer base constantly evolving looking for unique personalized experiences. results classifying can be used by market operators select optimal model competitiveness, determines practical significance study.